Frame
Define the decision, the objectives and the questions the work needs to answer.
BESPOKE ADVISORY · INVESTMENT CLARITY
Clarity for
decisions
that matter.
We help investors, developers and decision-makers determine whether an opportunity makes commercial and financial sense.
HOW WE WORK01 — 04
Informed
decisions.
decisions.
01Frame
02Investigate
03Evaluate
04Advise
From complexity to conviction.
INDEPENDENT THINKING. PRACTICAL ANSWERS.Built around your investment decision.
01 / HOW WE WORK
From asking the right questions
to determining the right way forward.
A structured, senior-led methodology that connects market evidence, financial analysis and commercial judgement supporting your decision making.
OUR METHODOLOGY
A stage-wise approach to determine a clear direction.
Investigate
Analyse market dynamics, identify relevant benchmarks, and test the assumptions that drive value creation.
Evaluate
Test financial viability, compare scenarios and identify the key sensitivities.
Advise
Bring the evidence together in a clear recommendation and practical next steps.
02 / OUR EXPERTISE
A stronger basis
for every decision.
Six connected capabilities that bring rigour and perspective to the opportunities you are considering.
01Financial viability
Business plans
Market research
Real estate
Strategic
Fractional analyst
Financial viability
& feasibility
Understand whether an opportunity makes financial and commercial sense.
Explore capability 02Business plans
& market entry
Turn an idea into a credible plan for launch, growth or expansion.
Explore capability 03Market research
& intelligence
Ground investment decisions in the realities of demand, supply and competition.
Explore capability 04Real estate
performance
Improve portfolio performance with a clear view of value, risk and opportunity.
Explore capability 05Strategic
advisory
Translate evidence into a clear direction and an actionable investment strategy.
Explore capability 06Fractional analyst
services
Add senior analytical capacity when the decision needs more depth.
Explore capability03 / OUR CLIENTS
Trusted by leaders.
Proven through outcomes.
04 / OUR TEAM
Senior perspective.
Practical depth.
Stratlinx brings together senior real estate, investment and analytical experience around the question each assignment needs to answer.
01CEO
HEAD OF ADVISORY
HEAD OF ADVISORY
Samir Saddy
Chartered Accountant · Real Estate Advisory
Samir is a Chartered Accountant with significant experience in real estate advisory, investment advisory and management consulting. He has advised government entities, developers, private equity funds and corporates on projects ranging from individual developments to large masterplans, developing complex financial structures, investment cases and financial models. Before founding Stratlinx Advisory, he led the Investments Team at SEE Holding, overseeing investment activity, performance monitoring and optimisation. Previously, he spent six years in Knight Frank's strategy consulting practice across India, the UAE and KSA, delivering real estate strategy, infrastructure advisory and management consulting engagements.
Academic Qualifications
Chartered Accountant (India) | B.Com (Hons) - Delhi University
Functional Expertise
Financial analysis | Investment advisory | Market research
02MEMBER - ADVISORY BOARD
LEAD - TECHNOLOGY INITIATIVES
LEAD - TECHNOLOGY INITIATIVES
Abbas Junejo
Real Estate Finance · Capital Markets
Abbas has around a decade of experience across capital markets, private equity, and development consulting in the US, UK, Europe, MENA and Central Asia, underwriting and advising on projects totaling more than USD 10 billion. His experience includes portfolio recapitalization, acquisitions, development recommendations, highest and best use studies and market and financial feasibility studies across master planned communities, residential assets, office developments, retail assets, hospitality, seniors housing and student housing.
Academic Qualifications
Master's in Real Estate Finance · Georgetown University | Bachelors in International Relations · Tufts University
Functional Expertise
Financial analysis | Investment advisory | Market research
05 / CASE STUDIES
Selected track record.
And more…
01
OPERATIONAL EFFICIENCY ANALYSIS
Multiple assets in KSA, Saudi Arabia
Asset performance diagnostics, operating model assessment, destination repositioning, tenant mix optimisation, outsourcing options and five-year financial modelling for flagship destination assets.
02
TENANT MIX & ALLOCATION STRATEGY
A neighborhood retail development in Ras Al Khaimah
Market demand, target customer profiling, retail layout and tenant mix analysis, supported by financial projections to quantify revenue potential.
03
TENANT MIX & ALLOCATION STRATEGY
Lifestyle Retail, Abu Dhabi
Retail repositioning and leasing strategy covering market and tenant mix, rental strategy, asset optimisation, financial modelling and phased recommendations.
04
FEASIBILITY & DEVELOPMENT STRATEGY
Super-regional mall in Jeddah
Commercial viability assessment including financial modelling, development scenario analysis, facade monetisation strategy and equity structuring.
05
MARKET & FINANCIAL FEASIBILITY STUDY
Residential built to rent development, Abu Dhabi
Site and location assessment, residential market analysis, benchmarking, development mix recommendations and comprehensive financial analysis.
06
HIGHEST & BEST USE STUDY
Portfolio of assets, Dubai & Sharjah
Analysis of approximately 20 land plots with highest and best use recommendations and bespoke monetisation strategies for asset optimisation.
07
MARKET & FINANCIAL FEASIBILITY STUDY
Luxury branded development, Ras Al Khaimah
Market viability, unit size and mix recommendations aligned with brand ethos and market demand, plus go-to-market pricing.
08
CAPITAL RAISE
Master plan community, Abu Dhabi
Advised on an AED 200 million capital raise for a leading real estate developer, including investor marketing, due diligence, Heads of Terms negotiation, and transaction documentation.
09
MARKET RESEARCH
Residential masterplans in Sharjah, Ajman and Ras Al Khaimah
Primary and secondary research across major residential masterplans, compiling KPI data to support informed investment decisions.
010
FINANCIAL ANALYSIS
Master planned city, NEOM
Layered financial analysis of a large masterplan concept to test the viability of components and development phases.
011
JOINT VENTURE STRUCTURING
Large industrial masterplan, Jeddah
Assessed competing offers and structured a joint venture between a major landowner and investors/developers to maximise value.
012
MARKET RESEARCH
Logistics facilities in Abu Dhabi
Sub-market research covering supply, rents, tenant profiles, facility quality, future trends, demand-supply gaps and regional benchmarks.
013
HIGHEST & BEST USE STUDY
Large masterplan in Abu Dhabi
Market-based highest and best use study for a five-square-kilometre masterplan, including market assessment and development programme recommendations.
014
FINANCIAL ANALYSIS
Mixed-use development in Abu Dhabi
Comprehensive financial analysis for a 50,000 sqm GFA mixed-use development across residential, office, retail and hospitality components, including JV analysis.
015
HIGHEST & BEST USE STUDIES
Mixed-use developments in Oman
Market assessment of Muscat and development programme recommendations for mixed-use developments across residential, office, retail and hospitality sectors.
016
SCENARIO ANALYSIS
Mixed-use asset in Jeddah, KSA
Financial viability assessment comparing a gut rehabilitation of the asset with a ground-up redevelopment plan.
YOUR NEXT DECISION
Make it an informed one.
The discipline to question. The expertise to solve.